6 Best Survey Software with Skip Logic in 2025
While most survey tools claim to offer skip logic, the reality is disappointing. Here’s what you’ll typically find:
- Basic platforms provide only simple if-then rules that work for straightforward logic but break down when you need anything more sophisticated.
- Advanced platforms offer powerful conditional logic but hide it behind confusing interfaces that have a steep learning curve.
- The middle ground is often the worst of both worlds — limited functionality wrapped in an unnecessarily complex interface.
In this article, we’ll examine 6 survey platforms with skip logic capabilities. We’ll start with our own tool, Pollfish, which offers sophisticated conditional logic functionality via an incredibly intuitive, easy-to-use interface.
Best Survey Software with Skip Logic
Note: Click here to sign up for a free Pollfish account, no credit card required.
1. Pollfish
With Pollfish, whether you’re implementing simple skip logic or building complex surveys with intricate branching paths, our user-friendly interface makes it effortless.
Customer reviews on Trustpilot, Caterra and G2 consistently highlight our branching logic functionality as a standout feature:
“The branch logic is one of the best features of the software.”
– Read the full review here
“The interface was extremely intuitive and easy to use. I especially liked how we set up the logic for the questions. Furthermore, the customer support agents were awesome. They responded to every question I had in a timely manner. (And before we even paid a cent!).”
– Read the full review here
“Super easy to set up a questionnaire including logics, test it and send it. Get results <24 hours which can be filtered in so many ways.”
– Read the full review here
“I’ve used SurveyMonkey as well and prefer Pollfish. The question logic tools are more straightforward, the image-based question capability is easier, and the audience data was meaningfully less expensive.”
– Read the full review here
“This was incredibly easy and I love the ability to do display logic. I use Survata as well and the experience so far has been much better!”
– Read the full review here
Up next, we’ll discuss:
- Video walkthroughs showing how to apply survey logic for 4 common scenarios in Pollfish
- Single-Selection Questions
- Single-Selection Matrix Questions
- Multi-Selection Questions
- Referencing an Answer from a Previous Question
- Additional key advantages of choosing Pollfish
- Flexible pay-per-response pricing model and skip logic included at no extra charge.
- Transparent pricing that’s always visible in real-time as you build your survey, ensuring no hidden surprise charges.
- Rigorous audience data quality measures, ensuring reliable data you can trust.
- Quick turnaround time from a few hours to several days.
- Complimentary 24/7 support from seasoned market researchers.
Let’s dive in.
4 Common Skip Logic Scenarios: Video Walkthroughs
Below, we’ll showcase 4 common skip logic scenarios with videos and brief descriptions of what’s covered. The descriptions provide just a glimpse — the videos contain full details, including step-by-step setup instructions.
For more detailed written instructions of each scenario, refer to our guide on implementing advanced survey logic design.
Scenario #1: Applying Survey Logic to Single-Selection Questions
In this video example, Q1 asks:
“How likely are you to purchase a new smartphone in the next three months?”
The answer choices are:
- Very likely
- Somewhat likely
- Neither likely or unlikely
- Somewhat unlikely
- Very unlikely
Individuals who select “Very likely” or “Somewhat likely” will go on to Q2.
Individuals who select any other choice will have the survey end.
Scenario #2: Applying Survey Logic to Single-Selection Matrix Questions
In this video example, Q1 is a matrix style question that asks:
“How important are the following things to you when purchasing a new television?”
The answer choices are:
- Statements
- Price
- Smart TV features (integrations with apps, internet connectivity)
- Screen size
- Scale points
- Very important
- Somewhat important
- Neither important or unimportant
- Slightly unimportant
- Very unimportant
For “Screen size”, individuals who select “Very important” or “Somewhat important” will go on to Q2.
If they select any other choice, they’ll go on to Q3 and skip past Q2.
Scenario #3: Applying Survey Logic to Multi-Selection Questions
In this video example, Q1 asks:
“Which of the following social media platforms have you used in the last week?”
The answer choices are:
- Snapchat
Based on how someone answers Q1, they’ll be branched to a block of questions that pertain to their particular answer:
- If they answer “Facebook”, they’ll be routed to Q2, Q3, and Q4.
- If they answer “Twitter”, they’ll be branched to Q8, Q9, and Q10.
- If they answer both “Facebook” and “Twitter,” they’ll be routed to Q2, Q3, and Q4, followed by Q8, Q9, and Q10.
Scenario #4: Applying Survey Logic to Reference an Answer from a Previous Question
In this video example, there are 4 total questions.
All respondents will answer Q1, Q2, and Q3, but not all respondents will answer Q4.
Q4 will be reserved only for those who ranked their wireless plan provider under a “5” in Q2, which asks, “On a scale of 1 to 10, please rank how satisfied you are with your current wireless provider”.
Additional Key Advantages of Choosing Pollfish
You’ve now seen how Pollfish excels at handling both simple and complex skip logic scenarios through an intuitive, easy-to-use interface.
Up next, we’ll discuss additional key reasons for choosing Pollfish.
Pay-per-Response Pricing Model & Skip Logic Included at No Extra Charge
With Pollfish, you pay only for responses you collect, starting at $0.95 per response. In addition, advanced skip logic capabilities are included at no extra charge (without requiring a premium upgrade).
In contrast, many platforms lock you into monthly or annual fees regardless of usage, resulting in paying for unused capacity during slow periods. Additionally, essential features like advanced skip logic often require expensive plan upgrades.
As several customers have noted regarding Pollfish’s flexible pay-per-response pricing model:
“We had been looking for a pay-as-you-go insights platform and this one didn’t disappoint! Has a ton of capabilities and the AI suggestions are actually helpful.”
“They charge based on the completed response. It is very fair and transparent. As a researcher, I have used many survey platforms, but they are the best so far.”
Transparent Pricing That’s Always Visible in Real-Time as You Build Your Survey
With Pollfish, as you build your survey and select targeting criteria, we display your cost per response and total project cost in real-time. What you see is what you pay — no surprise fees or hidden charges.
As several customers have noted regarding Pollfish’s transparent pricing:
“The dollar amount they quote you in their cost calculator tool, and the number they show when you’re developing the survey, is the number you pay. I was burned multiple times by [competitor] charging me unexpected amounts and making it difficult to quit an expensive subscription. I’m so happy to have found Pollfish as an alternative. Their support team also responds VERY quickly to chat messages and has been tremendously helpful the few times I had questions.”
– Read the full review here
“The pricing is clear and transparent from the beginning. The results come quickly and can be downloaded in different formats and with different filters. What we like most is the ability to filter the results and analyze them separately for each segment. We highly recommend this platform.”
– Read the full review here
High-Quality Audience Panels
Even the most perfectly designed survey with sophisticated logic will produce flawed results if your audience is low quality, leading to poor decisions based on unreliable data.
At Pollfish, data quality isn’t an afterthought — it’s our foundation. We invite you to explore our recent post on the 3 survey data quality issues sabotaging your research (& how we fix them).
Below is a brief synopsis of what’s included in the article:
- The 3 major survey data quality issues that many platforms fail to address
- Issue #1: Bots posing as real respondents.
- Issue #2: Respondent profiles and demographic information becoming outdated over time.
- Issue #3: Respondents providing contradictory, rushed responses.
- Pollfish, through parent company Prodege (the world’s largest single-panel owner) utilizes rigorous data quality measures to solve these issues, including:
-
- Methodical 14-day evaluation period for new respondents before they can participate in client surveys
- Verified purchase history through receipt uploads for identity verification and precise behavioral targeting
- Comprehensive fraud prevention (unique user IDs, anti-VPN measures, trap questions, etc.)
- Continuous quality scoring and monitoring of all respondents
- The list goes on
The bottom-line: Pollfish delivers high quality data you can trust.
As several customers have noted regarding Pollfish’s audience data quality:
“The most important point to make is that I trust the responses of my survey. My target audience was very specific and I could tell that the responses were legitimately coming [from] subjects in my target audience.”
“Each time I use this service I am blown away by the speed with which the responses come in and with the detail which most of them include. You can tell that the respondents take this very seriously. They must really enjoy doing it.”
“I had to get some data on a product in a tricky sector. It was proving challenging to attract participants to my study. I was able to quickly get results and some insights to be able to move forward with my work using Pollfish.”
Quick Survey Turnaround Times (From a Few Hours to Several Days)
Pollfish’s large, engaged respondent communities enable faster turnaround times than most competitors.
For general population surveys (e.g., U.S. males), turnaround time is typically a few hours for several hundred responses.
For more niche, targeted groups (e.g., male millennials in NYC and LA who are into outdoor activities and have recently bought camping equipment), naturally, turnaround time will typically be several days long.
As several customers have noted regarding Pollfish’s fast turnaround times:
“I needed a 25 question survey answered, and was able to get 500 completed surveys in 8 hours with Pollfish. The presentation of the results is very impressive and the demographics information Pollfish provided is invaluable.”
– Read the full review here
“The thing that amazes me most is how quickly you can get your data results back. So fast! Usually in a couple of hours.”
– Read the full review here
“I’m amazed at how quickly the platform was able to deliver rich, segmentable data from over 500 respondents. I had feature-ready insights in only 3 days.”
– Read the full review here
“I found the platform super-easy to use and we received feedback on our new name and logo from our target audience within a few days.”
– Read the full review here
Note: Reach out here for a turnaround estimate for your specific survey audience.
Stellar Customer Service (Beyond Basic Platform Troubleshooting)
Exceptional customer service is at the heart of everything we do at Pollfish:
- Expert consultation, not just basic support: Our team consists of seasoned market research professionals who can provide guidance on questionnaire design, skip logic implementation, audience targeting, and data analysis, and more. We go far beyond simple platform troubleshooting.
- Advanced skip logic guidance: Our support team understands the intricacies of complex survey branching and can help you create sophisticated logic flows that enhance data quality and respondent experience. This level of support is included at no additional cost.
- Round-the-clock availability: We provide 24/7 support through chat and phone, ensuring you get the help you need whether you’re working standard hours or pushing to meet tight deadlines on evenings and weekends.
As several customers have noted regarding Pollfish’s stellar customer service:
“The customer service team is super responsive too for those more complex enquiries about the tool and criteria. All in all this experience has been way easier (and cheaper) than any other ‘big players’ out there”
– Read the full review here
“I love this product. I feel like it gives me enterprise grade market survey tech at a consumer price. Highly recommend. I love how responsive the customer support team is.”
– Read the full review here
“The customer service I received was fantastic. Brilliant guidance that helped get high-quality results. I was really pleased with the outcome and highly recommend using them.”
– Read the full review here
Interested in Trying Out Pollfish?
We invite you to:
- Create a free account, no credit card required.
- Book a demo for a personalized walkthrough.
- Inquire about our end-to-end market research services, where we’ll handle survey programming (including branching logic setup), sample & fielding, data processing & analysis, reporting, and more.
2. Qualtrics
Qualtrics is a market research survey platform that offers skip logic and branching. Their pricing may be prohibitive for smaller and medium sized companies if you opt to buy responses from their audience panel.
Beyond skip logic, some of their key features and capabilities include:
1. Customer Experience
- Voice of Customer
- Omnichannel Experience Management
- Digital Experience Analytics
- Website & App Feedback
- Location Experience Hub
- Online Reputation Management
- Contact Center Analytics
- Quality Management & Compliance
- Agent Coaching
- Edge Instant Insights
2. Employee Experience
- Employee Engagement
- Employee Pulse
- Employee Research
- Candidate Experience Management
- Employee Onboarding & Exit
- 360 Development Feedback
- Employee Retention Analytics
- Continuous Employee Listening
3. Strategy & Research
- Strategic Market Research
- Product Research
- Brand and Communication Research
- User Experience Research
- Edge Audiences
Note: For an in-depth comparison, see our article on the Best Qualtrics Alternatives.
3. SurveyMonkey
SurveyMonkey is another survey software that offers skip logic and branching functionality. However, this feature requires a paid plan upgrade. In addition, some customers report SurveyMonkey’s skip logic functionality is lacking for more complex scenarios.
Beyond skip logic, some of SurveyMonkey’s key features and capabilities include:
- Prebuilt survey templates
- AI survey creation
- Form builder
- 200+ Integrations
- Audience panels
- Admin controls, data protection and compliance
You can browse their solutions by use case, including market research, employee feedback, event feedback, customer satisfaction, registration forms, and more.
Note: For an in-depth comparison, see our article on the Best SurveyMonkey Alternatives.
4. SurveyLab
SurveyLab is another survey tool with skip logic and branching functionality, and some of their key features and capabilities include:
- Multichannel surveys
- Multi-language questionnaires
- Online survey panel
- NPS, CSAT, CES
- CSV and Excel exports
- CRM and help desk software integrations
5. SurveyLegend
SurveyLegend is survey tool with skip logic functionality, and some of their key features and capabilities include:
- Drag & drop survey creation
- Multilingual support
- Mobile friendly themes
- Spam bot protection
- Data analytics
- Flexible export options
- Summary notifications
- API & integrations
- GDPR compliance
6. QuestionPro
QuestionPro is another market research survey platform that includes skip logic branching functionality. Some of their other key features and capabilities include:
- Multilingual surveys
- Survey panel integration
- Email reminders
- Real-time dashboard
- Multiple question types
- Custom branding
- Integrations with enterprise tools
- 24/7 customer support
Interested in Trying Out Pollfish?
We invite you to:
- Create a free account — no credit card required.
- Book a demo for a personalized walkthrough.
- Inquire about our end-to-end market research services, where we’ll handle survey programming (including branching logic setup), sample & fielding, data processing & analysis, reporting, and more.
Ready to Try Pollfish?
Create your survey with AI, target high-quality respondents starting at $0.95 per complete, and start getting results in just minutes in real-time. From running a simple product concept survey to managing a constant stream of trackers for dozens of clients in dozens of countries, we’ve got you.