7 Best Marketing Survey Software in 2026 (Key Factors)
Marketing teams run surveys for a number of reasons, including testing ads, measuring brand perception, validating product demand, and understanding how different segments think, behave, and buy.
When choosing the right marketing survey software, it’s important to pay attention to these factors:
- Data quality: Marketing survey results are often used to justify major business decisions with significant budgets. As bots and survey fraud become more common, survey audience respondent quality is increasingly essential to make sure your decisions are based on solid information.
- Transparent, pay-per-response pricing: The cost of your survey should be transparent, with no hidden fees or unexpected charges.
- Fast turnaround times: It’s important that you get your survey results quickly so you can make decisions and launch without delays.
- Advanced audience targeting: To help you reach the relevant audience (whether that’s general population or hard-to-reach, specialized groups), the right platform should offer granular demographic and behavioral filters.
- Sophisticated questionnaire design tools: Look for a tool that offers advanced question types (e.g., matrix questions, conjoint analysis, multimedia elements) and advanced skip logic and branching, so you have full flexibility in survey design.
- Robust analytics and reporting: To save time analyzing data and creating reports in external tools, choose a software that offers advanced data filtering capabilities, multi-variable charts, and statistical testing directly within the platform.
With these criteria in mind, here is our list of the top 7 marketing survey software, starting with our own marketing survey tool, Pollfish.
Top Marketing Survey Software
1. Pollfish
Pollfish, our marketing survey software, is renowned for its high-quality audience data. We utilize our parent company Prodege’s first-party network of over 100 million respondents across 125+ countries, ensuring reliable data and quick turnaround times.
In this section, we’ll discuss some of the benefits of Pollfish in more detail, including:
- High-quality data you can reliably base decisions on
- Transparent, pay-per-response pricing with no hidden fees
- Fast turnaround times ranging from a few hours for general population surveys (e.g., U.S. adults) and several days for more niche groups (e.g., new parents of infants under 12 months)
- Advanced audience targeting, allowing you to reach the specific group you’re interested in learning from
- Sophisticated questionnaire design tools to meet your exact survey goals
- Robust analytics and reporting directly within the platform — no exporting necessary
Note: Pollfish is our DIY survey platform, but we also offer full-service market research through our parent company, Prodege. We can handle the entire research process (or help in specific areas), freeing your team to focus on other priorities. Contact us about full-service options.
High-Quality Data for Reliable Decision-Making
Many survey platforms fail to address critical data quality issues like:
- Bots posing as real survey respondents
- Outdated demographic information and respondent profiles
- Contradictory or rushed responses
At Pollfish, we prioritize data quality above all else, and have a 40-person Support, Security, and Compliance team dedicated specifically to this area. Learn more in our article: 3 Survey Data Quality Issues Sabotaging Your Research (& How We Fix Them).
Some of our data quality control measures include:
❇️ 14-Day Evaluation Period
New members start with a two-week probationary period, completing internal quality assessments before gaining access to client surveys. We remove members who fail to meet our standards, while those who pass face continued spot checks to maintain quality.
❇️ Behavioral Data Validation
Our audience panel members don’t just complete surveys — they also upload shopping receipts, play games, and perform other activities to earn rewards.
This behavioral data helps us validate what respondents tell us about themselves.
For example, if someone claims to be a regular coffee drinker but their purchase history (based on uploaded receipts) shows no coffee purchases over several months, our system may flag the discrepancy. This ongoing validation keeps respondent profiles accurate and current.
❇️ Manual Review of Open-Ended Responses
Our team manually reviews open-ended responses, filtering out obvious problems such as nonsense or single-word answers.
Beyond that, we also identify responses that seem legitimate but lack substance. This includes things like generic text copied from other sources, answers that don’t address the actual question, or feedback that appears to have been given with minimal thought.
By removing these low-effort responses, we ensure your surveys only contain thoughtful, genuine feedback.
❇️ Fraud Detection Technologies
We use multiple layers of fraud detection technologies to stop low-quality responses. These include:
- CAPTCHA
- Device ID Reputation
- 100% Double Opt-In
- Carrier/targeting alignment check
- Single user IDs
- Sophisticated anti-VPN measures
And many more.
As several of our customers shared on Trustpilot:
“The most important point to make is that I trust the responses of my survey. My target audience was very specific and I could tell that the responses were legitimately coming [from] subjects in my target audience.”
“Each time I use this service I am blown away by the speed with which the responses come in and with the detail which most of them include. You can tell that the respondents take this very seriously. They must really enjoy doing it.”
Transparent, Pay-per-Response Pricing
🚫 Many platforms charge high monthly subscription fees, with significant additional costs for each new user.
❇️ In contrast, Pollfish charges only per response and allows unlimited seats at no extra cost.
❇️ Pricing is displayed upfront as you build your survey with no hidden fees.
In the above example, you can clearly see that:
- The standard cost per response is $0.95
- Each additional filter added (in this case, marital status and household income) adds $0.55 per question
- There is a charge of $0.15 for adding 11 – 15 questions
- The total cost per response comes out to $2.20
- For a survey with 700 responses, the final cost is $1,540. This is shown clearly as you build your survey, so you always know exactly what you’ll pay — no guessing, no hidden fees.
As several Pollfish customers stated on Trustpilot:
“The dollar amount they quote you in their cost calculator tool, and the number they show when you’re developing the survey, is the number you pay. I was burned multiple times by [competitor] charging me unexpected amounts and making it difficult to quit an expensive subscription. I’m so happy to have found Pollfish as an alternative. Their support team also responds VERY quickly to chat messages and has been tremendously helpful the few times I had questions.”
– Read the full review here
“The pricing is clear and transparent from the beginning. The results come quickly and can be downloaded in different formats and with different filters. What we like most is the ability to filter the results and analyze them separately for each segment. We highly recommend this platform.”
“They charge based on the completed response. It is very fair and transparent. As a researcher, I have used many survey platforms, but they are the best so far.”
Fast Turnaround Times
Because we work with our parent company Prodege’s first-party audience network, our survey responses come in much faster than many other providers.
Surveys targeting a broad audience, such as all U.S. adults, come back in only a few hours.
Niche audiences take longer. For example, a survey targeting pet owners in Missouri with household incomes over $100,000 might take several days. But even for hard-to-reach groups, we’re still faster than most alternatives.
As some of our customers have shared on Trustpilot:
“I needed a 25 question survey answered, and was able to get 500 completed surveys in 8 hours with Pollfish. The presentation of the results is very impressive and the demographics information Pollfish provided is invaluable.”
“The thing that amazes me most is how quickly you can get your data results back. So fast! Usually in a couple of hours.”
“I’m amazed at how quickly the platform was able to deliver rich, segmentable data from over 500 respondents. I had feature-ready insights in only 3 days.”
“I’ve used Pollfish before so when I needed to test concepts for a new business pitch in 5 countries over the holiday, I turned to Pollfish. The surveys were easy to set up, allowed me to select my very specific target and launched right away. Within a couple of days I had my results in an easy to interpret, actionable format well within my budget.”
Advanced Audience Targeting
Our advanced targeting options let you reach the exact audience you want, whether it’s a broad or a highly targeted niche audience.
❇️ Choose from 50+ Audience Filters in 6 Categories:
- Demographics: Age, Gender, Hispanic Origin, Marital Status, Languages Spoken, Education Level, US Voter Registration, Household Income (US), Age & Gender of Child(ren) in Household, Type of Home, Pets in Household, Political Party Support, Hispanic Level of Acculturation, Parental Status / Pregnancy Status, Race, Device Type, Device Operating System (OS), Ethnicity, Number of Children in Household
- Geographic Criteria: US State, US Division, US DMA, US Region, US Statistical Area (CBSA), US County, US Zip Code
- Consumer Lifestyle: Beverage Consumption, Hobbies & Interests, Sports Participation, Gambling Participation, Music Streaming Services Use, Movie Theater Frequency, Home Movie Viewing Frequency, Video Game Participation, Video Game Consoles, Video Game Genres, Travel by Air for Business/Leisure, Vehicle Make/Brand Own or Lease, Vehicle Type Own or Lease, Health Ailment Diagnosis
- Employment & Occupation: Employment Status, Industry Work In, B2B Department, Number of Employees, Job Title
- Behavioral Data: Brands Purchased (In-Store), Online Shopping: Retailer, In-Store Shopper, Category Buyers, Retail Channels Shopped (In-Store), Websites Visited, Retail Channels Shopped (Online)
- Media: Video Streaming Services Used
❇️ Set Custom Quotas to Ensure Balanced Samples
Audience quotas ensure representative findings across key segments like age, region, and income. For example, you can set quotas so 25% of responses come from each age bracket, rather than letting any single age group dominate.
❇️ Audience templates
Pick from a library of audience templates that speed up your selection.
Sophisticated Questionnaire Design Options
Pollfish offers a wide range of question types and survey design options so you can program your survey to meet your exact requirements.
❇️ 16 Question Types
Our marketing survey software lets you choose from 16 question types, including:
- Conjoint Analysis
- MaxDiff (Maximum Difference Scaling)
- Pricing Study (Van Westendorp)
- Net Promoter Score (NPS)
- Constant Sum
- Ranking and Matrix Table
- A/B Testing
- Conversational AI (Allows for qualitative moderation at scale)
Note: Explore the full list of question types here.
❇️ Advanced Questionnaire Design Features
Some of Pollfish’s advanced questionnaire design features include:
- Skip Logic Branching
- Screening Questions
- Answer and question shuffling
- Mutual Exclusions
- Survey Preview & Advanced Controls
Note: Explore Pollfish’s additional survey design capabilities here.
Robust Analytics and Reporting Directly Within the Platform
As responses roll in, you can analyze them in real time directly within Pollfish’s intuitive platform. No need to export data to external software — though if you prefer to, we offer flexible export options as well.
❇️ Targeted insights through response-based and demographic filtering
Pollfish makes it easy to filter survey responses in order to dig deeper into your data and surface relevant insights. You can:
- Filter responses by answers to specific questions. For example, you might choose to see only the responses of those who answered “No” when asked if they already own a laptop.
- Filter by demographic information, such as males aged 18-22, in order to identify trends unique to that demographic.
- Layer multiple demographic filters for more precision, such as males ages 18-22 who live in California and spend at least 5 hours a day online.
❇️ Advanced Insights Builder
Pollfish’s Insights Builder (available for large-scale and full-service projects) lets you create sophisticated multi-variable charts in seconds. Combine multiple variables such as income, location, age, behavior, and more without having to rely on external tools.
The interface is intuitive and beginner-friendly.
❇️ Statistical Significance Testing
Pollfish makes it easy to see whether survey results are statistically significant by color-coding data to highlight meaningful differences.
For example, the chart above shows significant statistical differences in answers to the question, “Which of the following social media platforms do you log into once a week?”. Males log into X/Twitter at a higher rate than females (45% vs. 21%), while females log into Pinterest more (42% vs. 16%). These differences are clearly visible through color-coded notation.
❇️ AI Survey Analysis (Coming Soon)
Our AI Survey Analysis tool generates stakeholder‑ready insights and reports, grounded in your questionnaire and data.
Each report gives you executive summaries and in‑depth reports with evidence, charts, and plain‑language takeaways.
❇️ Custom branding
Pollfish lets you easily apply your own brand colors and fonts to your visualizations, so your reports stay consistent and stakeholder-ready.
❇️ Flexible export options
We offer a variety of export options, including PDF, Excel, Crosstabs, and SPSS, so you can work with your data however you prefer.
Want to Learn More About Pollfish?
To get started with Pollfish’s marketing survey software, we invite you to:
- Create a free account (no credit card required).
- Inquire about our full-service offering fulfilled through our parent company, Prodege.
2. Qualtrics
Qualtrics is a survey software that can be used by marketing professionals.
Their products include:
- Voice of Customer
- NextGen CX
- CX for Locations
- CX for Contact Center
- Experience Agents
- Employee Experience
- Employee Engagement
- Manager Effectiveness
- Talent Support
- 360 Development Feedback
- Strategy & Research
- NextGen Market Research
- User Experience Research
- Product Research
- Brand and Communication Research
- Audiences
To learn more about how Pollfish compares to Qualtrics, read our article on the 11 Best Qualtrics Competitors & Alternatives.
3. Alchemer
Alchemer is a survey tool that can be used for marketing.
Some of their products and services include:
- Survey
- Digital
- Pulse
- Integrations & Automations
- Dashboard
- Chatmeter
- Research Solutions
- Brand Health Tracker
- Professional Services
- Training
To learn more about how Pollfish compares to Alchemer, read our article on the 7 Best Alchemer Alternatives & Competitors.
4. Sawtooth
Sawtooth is a survey platform that can be used in the marketing industry.
Some of their research methods include:
- Conjoint Analysis
- Choice-based Conjoint (CBC)
- Adaptive Choice-based Conjoint (ACBC)
- MaxDiff
- Menu-based Choice (MBC)
Overall, it’s a solid tool for marketers to collect feedback and make more informed decisions.
5. SurveyMonkey
SurveyMonkey is an online survey builder that can be used for marketing surveys.
Some of their key features and capabilities include:
- AI
- Integrations
- Admin and Security
- Data analysis
To learn more about how Pollfish compares to SurveyMonkey, read our article on the 13 Best SurveyMonkey Alternatives & Competitors (Paid & Free).
6. QuestionPro
QuestionPro is a research and survey software with solutions for marketing professionals.
Some of their products include:
- Survey Software
- Research Suite
- Customer Experience
- Employee Experience
Overall, it’s a solid data collection tool for marketers and can help optimize results.
7. Typeform
Typeform is a survey tool that can be used by marketing professionals.
Some of their tools include:
- Form builder
- Survey maker
- Quiz maker
- Test maker
- Poll builder
- Application form builder
- Landing page builder
- NPS form builder
- Registration form builder
- Short form builder
Overall, it’s a solid platform for marketers to collect in-depth customer feedback, and they offer various AI-powered functionality and app integrations.
Want to Learn More About Pollfish?
We invite you to:
- Create a free account (no credit card required).
- Inquire about our full-service offering fulfilled through our parent company, Prodege.
Ready to Try Pollfish?
Create your survey with AI, target high-quality respondents starting at $0.95 per complete, and start getting results in just minutes in real-time. From running a simple product concept survey to managing a constant stream of trackers for dozens of clients in dozens of countries, we’ve got you.