9 Best Companies for Large-Scale Survey Research in 2026
At a high level, large-scale survey research providers fall into three categories:
Category #1: Full-Service Research Firms
Companies that handle every part of survey research from beginning to end, including:
- Research design: Defining the precise goals and objectives you want your survey to achieve.
- Survey programming: Designing surveys with the right question types, conditional logic, and flow to ensure clean, unbiased responses.
- Sample & fielding: Targeting the right audience, applying quotas, and collecting high-quality data.
- Data processing & analysis: Visualizing survey results via custom charts and tables and extracting meaningful insights.
- Reporting: Creating polished, branded presentations for easy sharing with stakeholders.
This category is ideal when:
- Your project requires complex survey design or specialized methodology
- You want access to seasoned research expertise
- You need to free up your team for higher-priority work
Category #2: DIY Survey Platforms
Easy-to-use tools that let you build and launch surveys independently, enabling you to run large-scale research quickly and cost-effectively.
While DIY survey platforms are less expensive than hiring a full-service provider, the quality of the resulting insights will depend heavily on your own ability to design and analyze the study.
The success of your survey will also largely depend on the quality of the audience data, including whether the DIY survey tool offers access to the provider’s own first-party audiences or sources responses from third-party panels.
That brings us to our next category:
Category #3: Panel Access & Sampling Providers
These supply targeted respondents for your survey. You design the questionnaire, and they recruit the participants. This option is particularly valuable when you need to reach niche or hard-to-find audiences.
At Pollfish, through our parent company Prodege, we take pride in owning and nurturing our own first-party respondent communities rather than relying on third-party panel providers.
Many external panels don’t offer transparency into their recruitment methods or quality controls — which means there’s no way to know how reliable their data really is. By maintaining our own panels, we control every aspect of how respondents are recruited, vetted, and managed, so you can be 100% certain of the data quality you’re getting.
We cover some of the stringent quality controls we implement here:
3 Survey Data Quality Issues Sabotaging Your Research
Quality control is at the core of our DNA, and we even have a dedicated 40-person Panel Support, Security, and Compliance Department working specifically on ensuring survey quality.
Whether you use Prodege (our full-service research services) or Pollfish (our DIY survey platform), you’ll get survey results you can trust and confidently act on.
Next, we’ll take a closer look at each provider across the 3 categories above:
1. Full-Service Research Firms
3. Panel Access and Sampling Providers
Category #1: Full-Service Research Firms
1. Prodege
Prodege is our full-service market research company known for our exceptional white-glove service, commitment to data quality, and sophisticated data visualization and analysis tools.
Nearly every member of our team has 20+ years of market research experience, including researchers who have worked at Hall & Partners, Ipsos, Kantar, Lieberman Research, Nielsen, and NPD.
Prodege has two flexible offerings to choose from:
- An end-to-end service where we manage the entire survey process from start to finish.
- Support with specific survey research areas, such as:
- Research design
- Survey programming
- Sample & fielding
- Data processing & analysis
- Reporting
We offer both quantitative methods (e.g., large-scale survey research) and qualitative research services (e.g., in-depth interviews, focus groups, bulletin board studies, iHUTs).
Here’s what Remesh had to say about working with us:
Below, we’ll take a look at some of the advantages of working with Prodege, including:
- Dedicated specialists for each project
- Commitment to high data quality
- Powerful data visualization tools
Dedicated Specialists for Each Project
Every Prodege project is supported by a dedicated team of specialists. At minimum, this includes a sample manager and project manager, with additional experts added based on your specific requirements.
This means you get reliable follow-up, responsive communication, and expert guidance from seasoned market research professionals, rather than working with a single overworked account rep juggling dozens of clients.
Commitment to High Data Quality
Data quality is at the core of everything we do at Prodege. We know your research is only as good as the responses behind it. That’s why we’ve built rigorous safeguards to ensure the audiences you reach and the insights you gather are ones you can actually rely on.
Here are some examples of Prodege’s rigorous quality checks:
✅ 14-day evaluation period
New panelists must complete rigorous quality assessment surveys during their first 14 days before becoming eligible for client projects. Those who fail to meet our standards are ineligible to participate in surveys.
We also continue administering these quality checks randomly throughout each member’s panel lifespan to maintain ongoing data integrity.
✅ Identity verification through purchase receipts & other activities
Most panels track only survey responses. Prodege’s flagship communities, like Swagbucks, engage members through multiple activities such as receipt uploads, games, online shopping, and more.
These diverse touchpoints provide rich behavioral data that verifies respondent authenticity and builds comprehensive profiles. For instance, uploading unique shopping receipts confirms real human participation in ways bots simply can’t replicate.
✅ Trust quality scoring
We’ve developed a proprietary AI and machine learning system that assigns each member a “Trust Score” shortly after registration, which updates continuously based on their activity.
Members with low Trust Scores may have their accounts deactivated, be blocked from surveys, or be required to complete additional identity verification measures.
✅ Manual review of open-ended responses
We strongly recommend including at least one open-ended question in every survey as an additional quality check. Our Project Management Team manually reviews these responses and removes any respondents who provide low-quality answers, such as:
- Random characters or irrelevant text
- Overly brief responses when detail is expected
- Answers that don’t align with the question asked
- Other signs of poor engagement or minimal effort
✅ Advanced anti-fraud procedures
We use multiple layers of fraud prevention, including:
- Multi-level registration verification (CAPTCHA, device ID reputation checks, double opt-in confirmation)
- Tech consistency validation (verifying carrier and location data alignment)
- Single user IDs to prevent duplicate survey takers
- Sophisticated anti-VPN measures
Powerful Data Visualization Tools
Prodege operates multiple proprietary technology platforms that enable us to deliver faster, higher-quality research at lower costs. One such tool is Insights Builder, a powerful data analysis and visualization platform.
Insights Builder lets you manipulate complex survey data, build multi-variable visualizations, run statistical tests, and export custom-branded reports in minutes, all via an incredibly intuitive interface. This eliminates hours of manual work in external tools like Excel, accelerating project timelines and reducing costs.
As BuzzFeed has noted:
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2. Kantar
Kantar is a full-service market research platform that can be used for large-scale survey research.
Some of their survey solutions and market research services capabilities include:
- Data collection features: Offers a range of question types and visual elements designed to work across devices, with the goal of supporting respondent engagement and consistency in responses.
- Research and fieldwork support: Provides assistance with survey design and fieldwork execution, helping ensure studies are structured correctly and run as intended.
- Reporting and analysis outputs: Delivers results through standard cross tabs, visualizations, or dashboards that can combine survey data with other first- and third-party data sources.
3. Ipsos
Ipsos is a full-service market research company that can help you conduct large-scale survey research.
Some of Ipsos’s solutions include:
- KnowledgePanel: Ipsos KnowledgePanel is their online random probability panel that provides an understanding of the public for businesses and organisations seeking insight on opinion, attitudes, and behavior at speed.
- Collective Innovation: Innovate with the collective intelligence of Ipsos HI+AI experts and solutions.
- Artificial Intelligence: Discover, generate, and screen your ideas, concepts, products, and packaging with generative and analytical artificial intelligence.
- Innovation and Forecasting: Solutions that evaluate, screen, predict, and forecast your innovations and optimize their appeal.
- Product Testing: Product testing enables clients to achieve product superiority through innovation or renovation.
- Packaging Research: Evaluate, optimise, and forecast the potential of new packaging.
- User Experience: Enables continuous user engagement across the entire product lifecycle.
Category #2: DIY Survey Platforms
4. Pollfish
Pollfish, our DIY market research tool, makes it easy to run large-scale surveys through our intuitive platform. We work with Prodege’s first-party audience network to ensure high data quality and offer a variety of flexible questionnaire design features to meet large-scale research needs.
Below, we’ll dive deeper into some of the advantages of Pollfish for large-scale survey research, including:
- Transparent, pay-per-response pricing that scales with your needs, rather than being locked into long-term commitments that no longer fit your requirements.
- Fast turnaround time ranging from a few hours (for general audiences) to a few days (for more niche audiences) — consistently faster than most competitors.
- Advanced features & functionality for audience targeting, questionnaire design, and data analysis, ensuring you never compromise on your research goals.
- Complimentary 24/7 support from seasoned market researchers who can advise on methodology and large-scale survey design.
Transparent, Pay-per-Response Pricing
Pollfish uses a pay-per-response model that charges you only for completed responses. We don’t require subscriptions or long-term contracts that lock you into costs that don’t match your actual needs.
Pricing starts at $0.95 per response and updates in real-time as you add targeting filters. For instance, in the example above, targeting by household income and pet ownership ($0.55 per filter) brings the cost to $2.05 per response, or $1,230 for 600 completions. The cost is always clearly visible as you’re building your survey, and there are no hidden surprise fees.
We offer unlimited seats, so as many team members as you need can access the platform, create surveys, and view results at no extra charge.
As several of our customers have stated on Trustpilot:
“The dollar amount they quote you in their cost calculator tool, and the number they show when you’re developing the survey, is the number you pay. I was burned multiple times by [competitor] charging me unexpected amounts and making it difficult to quit an expensive subscription. I’m so happy to have found Pollfish as an alternative. Their support team also responds VERY quickly to chat messages and has been tremendously helpful the few times I had questions.”
– Read the full review here
“The pricing is clear and transparent from the beginning. The results come quickly and can be downloaded in different formats and with different filters. What we like most is the ability to filter the results and analyze them separately for each segment. We highly recommend this platform.”
– Read the full review here
“They charge based on the completed response. It is very fair and transparent. As a researcher, I have used many survey platforms, but they are the best so far.”
– Read the full review here
Fast Turnaround Time (From a Few Hours to Several Days)
Because we own and operate our own first-party audience panels (rather than external providers), we’re able to field surveys faster than most companies.
For broad audience surveys with high incidence rates (e.g., U.S. adults over 25), Pollfish can often collect 500+ responses within hours.
More specialized audiences (e.g., small business owners in the healthcare industry) typically require a few days or longer.
As some of our customers shared on Trustpilot:
“I needed a 25 question survey answered, and was able to get 500 completed surveys in 8 hours with Pollfish. The presentation of the results is very impressive and the demographics information Pollfish provided is invaluable.”
– Read the full review here
“The thing that amazes me most is how quickly you can get your data results back. So fast! Usually in a couple of hours.”
– Read the full review here
“I’m amazed at how quickly the platform was able to deliver rich, segmentable data from over 500 respondents. I had feature-ready insights in only 3 days.”
– Read the full review here
“I’ve used Pollfish before so when I needed to test concepts for a new business pitch in 5 countries over the holiday, I turned to Pollfish. The surveys were easy to set up, allowed me to select my very specific target and launched right away. Within a couple of days I had my results in an easy to interpret, actionable format well within my budget.”
– Read the full review here
Advanced Survey Functionality for Every Research Need
We offer advanced functionality and features for every stage of the research process, from survey design to audience targeting and analysis.
Sophisticated Questionnaire Design
Pollfish offers flexible survey design tools that let you program and customize questionnaires to meet your exact research needs.
❇️ 16 Question Types
We offer both basic and advanced question types, including:
- Conjoint Analysis
- MaxDiff (Maximum Difference Scaling)
- Pricing Study (Van Westendorp)
- Net Promoter Score (NPS)
- Constant Sum
- Ranking and Matrix Table
- A/B Testing
Explore the full list of question types here.
❇️ Advanced Questionnaire Design Features
Some of our advanced survey design features include:
- Skip Logic Branching
- Screening Questions
- Answer and question shuffling
- Mutual Exclusions
- Survey Preview & Advanced Controls
Explore Pollfish’s additional survey design capabilities here.
Precise Audience Targeting
Where other platforms limit your targeting options, Pollfish gives you extensive audience filters to reach exactly who you need — even for the most niche requirements.
❇️ Target your precise audience
Choose from over 50 targeting filters in 6 categories:
- Demographics: Age, Gender, Hispanic Origin, Marital Status, Languages Spoken, Education Level, US Voter Registration, Household Income (US), Age & Gender of Child(ren) in Household, Type of Home, Pets in Household, Political Party Support, Hispanic Level of Acculturation, Parental Status / Pregnancy Status, Race, Device Type, Device Operating System (OS), Ethnicity, Number of Children in Household
- Geographic Criteria: US State, US Division, US DMA, US Region, US Statistical Area (CBSA), US County, US Zip Code
- Consumer Lifestyle: Beverage Consumption, Hobbies & Interests, Sports Participation, Gambling Participation, Music Streaming Services Use, Movie Theater Frequency, Home Movie Viewing Frequency, Video Game Participation, Video Game Consoles, Video Game Genres, Travel by Air for Business/Leisure, Vehicle Make/Brand Own or Lease, Vehicle Type Own or Lease, Health Ailment Diagnosis
- Employment & Occupation: Employment Status, Industry Work In, B2B Department, Number of Employees, Job Title
- Behavioral Data: Brands Purchased (In-Store), Online Shopping: Retailer, In-Store Shopper, Category Buyers, Retail Channels Shopped (In-Store), Websites Visited, Retail Channels Shopped (Online)
- Media: Video Streaming Services Used
❇️ Audience templates for faster selection
Pollfish offers ready-made audience templates with pre-built targeting filters, speeding up your setup while improving accuracy with criteria you might not have considered.
Some of our audience templates include:
- Adults 18+
- Expecting mothers
- Gamers
- Moms
- Pet Owners
❇️ Audience quotas for balanced samples
Pollfish lets you set audience quotas to ensure your results are representative across key segments like age, region, income, and more.
For example, you can set quotas to capture equal responses from millennials and Gen Z rather than letting one generation dominate your data.
Note: Pollfish is known for reaching Gen Z and other elusive demographics — audiences that other platforms often struggle to access or can’t target with precision.
❇️ Target based on specific products purchased or stores visited
Prodege panel members upload their purchase receipts to earn rewards, which lets you target respondents based on verified behaviors like:
- Stores visited (e.g., Walmart, Costco)
- Products purchased (e.g., Cheerios, Frosted Flakes)
And many other behavioral filters.
Because this data comes from actual receipts (not self-reported answers), you get more accurate targeting and more reliable results.
Robust Analytics and Reporting
As soon as responses begin to roll in, you can start analyzing results in real-time directly within the Pollfish platform.
❇️ Automatic chart creation
Pollfish automatically creates charts for each survey question, choosing the type that best visualizes the data, whether that’s a bar graph, pie chart, table, or another format.
❇️ Targeted insights through filtering
Pollfish makes it easy to analyze your data and uncover insights through two filtering options:
- Filter by responses: Isolate respondents based on their answers. For example, you could view only people who aren’t familiar with your product, or those who use it every day.
- Filter by demographics: Narrow results to specific segments, like first-time moms, to identify group-specific trends and patterns.
❇️ Multi-variable analysis and visualization
Insights Builder (available for large-scale research needs) lets you easily create sophisticated, multi-variable charts in just a few clicks.
You can directly extract custom-branded chart and table insights into PowerPoint, automating a large portion of the work and eliminating the need for external analysis tools like Excel.
❇️ Statistical significance testing
Statistical significance testing is displayed visually through color coding and letter-based notation, making it easy to spot meaningful differences at a glance.
For example, the chart above reveals significant gender differences in weekly social media use: males are twice as likely to use X / Twitter (46% vs. 21%), while females use Pinterest nearly three times as often (42% vs. 16%).
❇️ AI Survey Analysis
Our AI Survey Analysis Tool automates much of the work researchers typically do manually. It doesn’t replace human analysis entirely, but it gets you to the finish line faster — think of it as a research assistant that can handle a large chunk of the heavy lifting.
❇️ Flexible export options
Pollfish offers flexible export options, including PDF, Excel, crosstabs, and SPSS.
Click here to learn more about how to export survey data with Pollfish and what to do with it.
Complimentary 24/7 Support From Seasoned Market Researchers
Pollfish is well-known for our exceptional customer service, available 24/7 at no charge. It goes beyond basic technical support — our team of seasoned market researchers can advise you on anything from survey programming to audience selection to data analysis and more.
As some of our customers mentioned on Trustpilot:
“The customer service team is super responsive too for those more complex enquiries about the tool and criteria. All in all this experience has been way easier (and cheaper) than any other ‘big players’ out there.”
– Read the full review here
“I love this product. I feel like it gives me enterprise grade market survey tech at a consumer price. Highly recommend. I love how responsive the customer support team is.”
– Read the full review here
“The customer service I received was fantastic. Brilliant guidance that helped get high-quality results. I was really pleased with the outcome and highly recommend using them.”
– Read the full review here
Interested in Learning More About Pollfish?
We invite you to create a free account, no credit card required.
5. Qualtrics
Qualtrics is a survey platform that can be used for large-scale research.
Some of their capabilities include:
- Strategic Market Research: Identify market opportunities before competitors do. Understand customer needs, validate concepts, and enter markets with confidence using AI-powered insights.
- Agentic Research: Get answers in hours, not weeks. AI agents handle routine research while experts guide strategy, delivering faster insights with human oversight when needed.
- Product Research: Maximize product success at every lifecycle stage. Meet customer expectations, drive improvements, and optimize pricing for higher sales.
- User Experience Research: Turn user frustrations into product wins. Identify usability issues, validate design decisions, and create experiences that drive adoption and retention.
- Brand and Communication Research: Employ brand tracking, test ads effectively, refine messaging that converts, and optimize your decision-making.
- Human and Synthetic Research Panels: Combine AI-powered synthetic responses with global human survey panels for faster, cost-effective insights. Expand your efforts with trusted methodology, global reach, and predictable pricing.
6. SurveyMonkey
SurveyMonkey is a survey platform that can be used for large-scale quantitative research.
Some of their features and capabilities include:
- AI: Create online surveys in seconds and spot insights fast
- Integrations: 200+ apps to connect with your favorite business tools
- Consumer Panel: Gain customer feedback from a large global panel
- Admin and Security: Flexible admin controls, data protection, and compliance features
Category #3: Panel Access and Sampling Providers
7. Cint
Cint offers solutions for sourcing respondents, managing communities, monetizing audiences, and measuring campaign performance.
Some of their capabilities for sourcing respondents include:
- Survey participants: Connecting you to the right respondents for your research needs
- Research marketplace: Helps you reach niche audiences and gain actionable insights
- Data quality: High-quality sample that employs anti-fraud measures, ensuring consumer insights you can trust
- Global scale: Reach audiences across the world to answer your questions
8. Toluna
Toluna is a market research company that offers a variety of solutions for large-scale survey research.
Some of their solutions include:
- Advertising Testing: Test & optimize your ads across the creative development process and drive meaningful business results.
- Media & Campaign Effectiveness: Maximize the value of your campaign and media activities in-market and achieve a strong return on investment.
- Brand Assessment: Measure your brand’s health and make informed decisions to achieve long-term brand success.
- Market Exploration: Uncover the ins and outs of your market and craft strategies designed for success.
- Ideas & Concept Testing: Turn your product ideas into innovative, actionable strategies that lead to transformative growth.
- Packaging Testing & Shopper: Increase your impact with standout packaging and strategic in-store experiences.
- Custom Research: Seasoned experts are at your service, providing an excellent customer experience.
9. Dynata
Dynata is well-known for providing verified access to B2B decision makers in over 100 industries.
Some of the benefits of their panel include:
- First-Party Data: Permission-based, research-grade, first-party data
- Proven Respondent Accuracy: 96% data-acceptance rate
- Technology-Driven Quality: AI-powered fraud detection and multi-layered verification system ensure data integrity
- Flexible Solutions: Multiple buying options from self-service to fully managed help balance cost efficiency with research-grade data quality tailored to business needs
Learn More About How We Can Support Your Large-Scale Survey Research Needs
We invite you to:
- Create a free Pollfish account to explore our DIY survey tool.
- Book an introductory call to discuss our full-service offering.
Ready to Try Pollfish?
Create your survey with AI, target high-quality respondents starting at $0.95 per complete, and start getting results in just minutes in real-time. From running a simple product concept survey to managing a constant stream of trackers for dozens of clients in dozens of countries, we’ve got you.